– KRISTEN McMENAMY –

Who else but Steven Meisel? The famous fashion photographer shot the silver haired beauty for Vogue Italia (aug. issue 2010). The fashion industry is becoming more aware of how one of the world’s lergest industry is affecting the environment, and the use of ecological material is becoming more popular. This 24-page-spread in Vogue is influenced by the oil spill. I love these pictures, they really make you think…

– DENIM DAY –

Denim shirt MONKI, denim shorts H&M, jacket ZARA.

– AT THE STUDIO –

Yesterday I spent the whole day at the studio. We shot pictures for our web shop, the new collection for women is so much more feminine and sexy than the past ones!

Colorful walpapers!
Pose-inspiration board..
Photo shoot in action!

– SFW SS11 –


This week has been way calmer then last week.. I’ve now upploaded most of my pictures from Fashion week. Still have some to show you but enough for now. Here are two pics of Paula and I, we’ve knows eachother since we were 3 years old, who would’ve known that we would still be running around together, though this time a bit more chic than at kindergarden.. Check out her blogg: http://www.noonablog.com/

– EWA iWALLA –

Smoky and romantic at the Ewa iWalla show. Big skirts, lotts of whites and natural colors.

– FRONT ROW SPYING –

The always-gorgeous-looking Elin Kling at Carin Wester.

Fashionistas/bloggers and Sanna Bråding at Mi Lajki.

Charlotta Flinkenberg from Chic magazine, Agnes and Kalorina from Rodeo magazine, stylist Jonas Hallberg and designer Lars Wallin at Ida Sjöstedt.

– CHEAP MONDAY –


Cheap Monday fashion show at Riddarholmen.. Such a beautiful location.. Rainy and dramatic, a perfect match!